I design the surfaces
where money moves.

02 Experience

Twenty years, and how they add up

Before design I launched and ran a fashion retailer’s online store and the workflows behind it, growing its profit 120% in two years. That commercial half is why I work on the surfaces where money moves — cashiers, deposits, routing rules, limits and thresholds.

It is also why a lot of my work is about limits. What a merchant can change and what they cannot. When a payment has to be refused with no override. Whether an algorithm’s result can be checked rather than taken on trust.

1. 2024 — 2026

   Senior UX/UI Designer Paysecure

   Set the design direction for the cashier on a payments orchestration platform, working with product in London and engineering in India. Owned the work end to end, from requirements through to sign-off on what shipped, and mentored a junior designer from onboarding to independent delivery.

   • Rebuilt the platform dashboard around approval and decline rate by payment method. The old one counted transactions; it never showed whether payments were succeeding. Live in the React platform.
   • Redesigned the rule engine for its move to React. Routing rules are written by operations staff, not engineers, and no new features were allowed — so every improvement came from structure, naming and grouping.

   Payments Design systems Prototyping Mentoring

2. 2023 — 2025

   UX Design Mentor GoIT

   Mentored students moving into UX. Reviewed and graded assignments against a course rubric, wrote individual feedback on each submission, and taught the fundamentals of research, structure and interface design.

   Teaching Critique

3. 2023 — 2024

   Freelance UX/UI Designer Independent

   Wireframes, prototypes and design systems for client projects. Presented and defended design decisions directly to clients.

   Wireframing Design systems

4. 2014 — 2023

   Amazon

   Nine years, moving from production design into motion, then into the systems other teams built with.

5. 2019 — 2023

   UI Designer Amazon

   Designed campaign and store landing pages across European and North American markets, in multiple languages — then turned that production into templates other teams could run themselves.

   • Piloted a new page-building tool for two US cultural events. Identified the features it was missing, worked with a design technologist to extend it, then documented the workflow and trained the two stakeholder teams to run it. Page execution went from 14 days to 3, graphics needed from 56 to 14, and the stakeholder teams’ own effort for an event page from three weeks to one.
   • Built five templates and an SOP for an international product team so they could build their own storefronts: one build rendering to desktop, tablet and mobile, with live text over banners for localisation and screen readers. 14 hours saved across five marketplaces.
   • Defined a 23-component design system for Amazon Pharmacy that reached around 300 pages, specified against WCAG contrast requirements with pass and fail documented per text size.
   • Cut development iterations 30% by introducing wireframes and prototypes for stakeholder alignment before build.

   Landing pages Design systems Localisation Accessibility

6. 2017 — 2019

   Motion Designer Amazon

   Ran end-to-end video editing for product content. Assessed video coverage and quality in customer experience review groups, and wrote the SOPs that defined new operational workflows.

   Video Process

7. 2014 — 2017

   Senior Graphic Designer Amazon

   Held image defect rate at 0.3% by writing 10+ Photoshop scripts and actions that standardised the workflow.

   Automation Retouching

8. 2006 — 2014

   Online Store Manager Nelmar

   Launched the company’s online store, built the operating workflows behind it, and grew profit 120% in two years. Ran it for eight years, owning merchandising, digital campaigns and customer retention.

   E-commerce Merchandising Retention